http://hbr.org/2006/12/strategy-and-society-the-link-between-competitive-advantage-and-corporate-social-responsibility/ar/1

“Social responsibility”sounds equally to”Non-profit”,and profit is what business seeks for,but in my view,no profit(I mean,money)doesn’t mean no returns.Money is kind of tangible returns,by undertaking social responsibility there comes lots of intangible returns,like reputation,which is definitely crucial to business,moreover,in the long term,these intangible assets will gradually be transferred into tangible assets,how can it not be good strategy!In this way,business needs to build itself well-known in a good way by taking social responsibility,also target customers exist in the whole society,plus vast potential customers,that’s what we all know.
The whole society is interdependent,business needs more citizens being interested in it,so it can’t take the social responsibility as none of its business.Social responsibility is abstract,which can be manipulated in various concrete methods,if business can realize it in a beneficial way,it can also fulfill the interest of business(owners or whatsoever stakeholders).
Based on the free-enterprise,private-property society,it is business(businessmen)’s freedom to choose undertake the social responsibility or not.There shouldn’t be any social pressure to be put on business,forcing them to do so.And if they choose to undertake the social responsibility,no matter what the true purpose is,they can’t be blamed practically doing fraud or deception thing,because after all they are doing good deeds to the whole society,sometimes,effect or say consequences are more important.We should see the bright side,the good results.As to the problem that businessmen may not know how to solve the huge social issues related to their business,I think,no any institution can promise 100% know clearly how to solve them,and they are not only the problems should be settled down by business,the whole society should figure it out together,which absolutely includes the business role.