As topic shown above, S.F. Express starts developing its one-stop cold chain service in China. This is a local brand in China as a delivery company, which has been developing in a rapid pace since it was founded in 1993. It now has stores covering 9 countries.

Although S.F. Express’s rate is higher than other competitors, they are still known as one of the most popular, reliable and renowned delivery company by the consumers in China. In order to ensure the quality of the product they deliver, such as seafood and medicine, they provide one-stop cold chain service. Under this service, items are being delivered under the circumstances of high technological equipment and high supervision. In contrast, other companies take cost-saving before superior service.

Cold chain is a temperature-controlled supply chain. It is very important to know that an unbroken cold chain is an uninterrupted series of storage and distribution activities, which maintains a given temperature range. As a result, within this business model, high-cost supervision is extremely important to the operation progress, which can not be cut.

In fact, China is a large undeveloped cold chain market, and is with lots of potential consumers and market demand. Viewing this point, we can understand that this is an external opportunity to S.F. Express. Also, they themselves have strong internal strengths, for example, the network infrastructure, strong financial base and operational experience in the field of logistics. Consequentially, all these make S.F. Express’s cold chain service stand out the market, playing a leading role in this profitable industry.

Sources:
http://www.sf-express.com/cn/sc/
http://www.zgswcn.com/2014/0927/502529.shtml
http://blog.learnatchina.com/20140926454267.html