Categories
Uncategorized

Strategic Planning in IT – the Four Cs

2005 is about the 4 Cs:

1) Cooperation, 2) Commercialization, 3) Containerization and 4) Consolidations.

Cooperation: publishers, advertisers and search partnering around highly contextual audiences, authors and markets (weblogs, wikis and social networks), institutional clients and content technologists, instiutions and public content outlets.

Commercialization:
Google Scholar, Rich Data mining technologies, monetizing in open contexts (Reuters.com, BBC/Moreover, CCC, ValeoIP), empower users as aggregators (RSS, desktop search, iPod, Weed, collaboration tools).

Containerization: more options, DRM is the beginning of letting content be useful, but a taboo word, eBooks growing.

Consolidation:
Collapse of quality mass print circulation, titles search for identity in a search-centric ad world, huge multiples for key companies that fit (Capital IQ for functions, MarketWatch for ad pages).

Taken from Content Industry Outlook, April 12th, 2005

Leave a Reply

Your email address will not be published. Required fields are marked *

Spam prevention powered by Akismet