Mamma.com – the Mother of all search engines (out of Montreal & Toronto Canada) – has created a new, health only search engine called Mamma health – deep web health search engine.
Like Google Scholar, mammahealth.com is still “in beta” but the similiarities end there. A search on Mammahealth is more like a regular Google search; only, MH restricts itself to searching for “trusted information from top medical sites” in one-easy search tool. Its strength seems to be consumer health more than general health results.
A cursory evaluation of mammahealth.com showed that:
1. The search box copies Google’s simple, user-friendly interface (with some quasi-nurse/momma graphics which might offend some people) with their mission to “search the deep web”. Problem is it’s not obvious that MH *is* searching the deep web.
2. There is a “French version” search option/link under “Mamma en francais” from the homepage (with some nice options for searching for French language materials).
3. Mammahealth is searching a small subset of reliable consumer health web and news content, such as MEDLINEplus (US), NHSDirect (UK), eMedicine – Consumer health and several dot.com sites such as medicinenet.com, mayoclinic.com and medem.com etc. However, this is not the “deep web”. Beta, indeed.
4. Does MH offer something unique? Well, my superficial glance sideways at it suggests that it doesn’t. (For an example of results, see this search on “Common cold” AND “Vitamin c”.
5. Let’s see how Mamma develops over time. At the moment, the limited content, slowness (slower than regular Google) and the fact that there is a heavy emphasis on the dot.com content suggests that they need to broaden their perspective. It would be a good idea to develop an advanced search page, and be more upfront about what sites are being searched. Offer options and a bit more information! If you are targeting consumers, say so!
(Note: The regular mamma.com search engine was satisfactory for my search on “Vitamin C in the treatment of common cold” AND cochrane reviews).
For something new, try the “Search.com – Health & Medicine” search tool.
Dean Giustini
UBC Google Scholar blogger