Perhaps you have heard of me. My name is Dean Giustini, he of “How Google is Changing Medicine“, and UBC Google scholar blogger for the last few years. Some folks suggest that I have narcissistic blog disorder (NBD) with my continual drawing attention to medical librarians, my work as a Google watcher, and criticism of/advocacy for responsible Googlization in the information age. My reaction to that criticism is that health librarians have good reason to be self-centred. You’ve forgotten us. I’ve tried to remain silent during my 2007 sabbatical about your development of Google health, but given my emerging NBD – I can’t anymore. Well, it’s not in my nature to keep quiet.
When the aforementioned Google editorial appeared in the British Medical Journal in 2005, I touched base with Anurag Acharya about the potential for creating a specific channel in Google scholar that would help physicians find evidence-based information, fast. Remember: “Let’s call it Google Medicine.” Since then, the medical librarian and physician bloggers I know have been watching to see what your next move will be. From time to time, we hear rumours, what Adam Bosworth is saying/doing and now Roni Zeiger. Do you have any health librarians @ Google who are liaising with our professional associations – CHLA/ABSC and the MLA?
Here’s my suggestion. The reason I trumpet the expertise of health librarians is because we seem to be forgotten in the Google equation. As one of the few health librarians to write about the impact of Google in medicine, on physicians, I doubt you have ever acknowledged that librarians are equal partners with you in the information age. Do we even exist for you?? Yes, I know we’ve been asked to volunteer for Google health, and we know that the Medical Library Association is on board for that project (see commentary above). Medical librarians around the world look to MLA and the National Library of Medicine for leadership in providing reliable, trustworthy medical information to our constituency. But you need to consider an international group of health librarians to consult with you, if you are in fact building Google Medicine.
I’m coming out of my sabbatical early if you need my help. You see, it’s not all about NBD. Health librarians just want to be consulted, and we want to build these amazing tools with you. We understand the significance of your involvement in medicine.
Do you understand ours?
Dean Giustini
UBC Google scholar blogger
Open Medicine blogger
Open Access Librarian blogger
UBC Health Library wiki administrator


Canada’s positioning in an increasingly globalized world isn’t getting better. Today’s Conference Board of Canada June 2007 release of
Here, some of my 
Authored by Judy Inglis and myself, the