Recently , there are amazing technological upgradations that are taking place around us .One of the amazing tech upgradations I was fascinated with was the ” Mashable Hover Camera Passport” that could capture pictures,videos and many more in a fascinating way i.e. it flys and captures us .I am proud to say that I will be getting that device during Christmas as a gift from my Parents .

I released that the hower camera is priced $599 , which is quite expensive but for photo lovers like me I can eager to get it and show off to my friends .Compared to its competitors like Go Pro’s upcoming Karma Drone : $799 ,it is priced quite less but for a rational consumer since it is expensive .According to the reviews of the product it feels solidly built. The carbon-fiber enclosure makes the drone light enough to be exempt from FAA registration and protects the four propellers from injuring anyone.It is equipped with a 4K HD video and 13 megapixels camera for still photos .I will be a pleasing gift for people who want to discover world in a different perspective .

In a business perspective, it will attract many youngsters ,teens and as mentioned photo lovers .The cost of production and its success / failure rates could have increased for a perfect Flying Camera like the ” Hower Camera Passport ” .
The Hover Camera Passport can fly at up to 17 miles per hour, climb up to to 16 feet, and has a range of up to 66 feet.It has been equipped with 2 batteries with flight time of 10 minutes .To attract the youngsters and to help people to access with ease it can be still controlled with an iPhone 5S (or newer) running iOS 8 or higher or Android phone running Android 4.4 or higher via an app and the various control schemes are still really easier to understand and operate.But it will generate a huge amount of profit by the near future (within 10 years).Therefore , to sum up ,The newly released Hover Camera Passport is one of the more unique flying cameras we’ve ever seen, focusing on a durable and portable lightweight design, competitive price, and ease of use through an iPhone app. AppleInsider had the opportunity to go hands-on with the camera, and offers first impressions.

Therefore ,The newly released Hover Camera Passport is one of unique flying cameras we’ve ever seen, focusing on a durable and portable lightweight design, competitive price, and ease of use through an iPhone app. AppleInsider had the opportunity to go hands-on with the camera, and offers first impressions.

References :

Wong, Raymond. “The Hover Camera Is Here, Ready to Shoot All Your Aerial Selfies.” Mashable. N.p., 13 Oct. 2016. Web. 16 Oct. 2016. <http://mashable.com/2016/10/13/hover-camera-passport-hands-on/#5wyjsSB9xqqI>.

AppleInsider. “Hover Camera Passport.” AppleInsider. N.p., n.d. Web. 16 Oct. 2016. <http://appleinsider.com/articles/16/10/16/first-look-hover-camera-passport-a-lightweight-portable-iphone-connected-flying-4k-selfie-cam>

Corporate plays a major role in shaping the lives of the people so they must be up to date with the social effects that they occur due to their business decisions.The interference of business into natural resources have caused a major impact in the 21st century as years are passing by.There as been an imbalance in the ecological biodiversity system so we must take into consideration our world is facing .We must understand the significance of ” Economic Invisibility of Nature” that are the driving forces for us to survive in this world .

The business world has been affecting the natural capital by the means of extraction of resources,deforestation, increasing carbon footprints etc.The economic invisibility of nature in our dominant economic model is both a symptom and a root cause of this problem so ,putting a value on nature could set a scene for the true green economy.If the cost of externalities can be measured( accounted ) it is basically the twice as the market price of timber and if these costs are taken into consideration the price of timber would be thrice the current price that would reflect the pain of the externalities caused.A company called ” Trucost ” took an effort to calculate the economic cost of top 3000 business companies is estimated to nearly 2.5 trillion dollars .So, a question must occur in everyone’s mind that ” How can these costs be kept into controlled or prevent business from degrading the natural capital ? “that’s so simple that means we must recognise natural capital basically the stuff of life .

The Green Accounting Project in 2000 that focused on the theme that companies must disclose their cost of externalities as Puma disclosed its externality cost in 2010 which estimates to 94 million dollars. However , the modern business is laying a good path to rectify its mistakes and contribute to the natural capital.The stakeholders are solely responsible for this causes so they are contributing to the restoration of the natural resources .As said by Carrol in 1979 “The social responsibility of business encompasses the economic, legal, ethical and discretionary expectations that society has of organisations ” .Now we should compare their social performance by the companies good efforts .For a restorative economy , International coalition has taken by Chartered Accountants in England and Wales to create a right path for maintaining the ecological balance .

Therefore , corporate responsibility will enhance corporate image and reputation, increased sales and market share ,improved brand image ,cost savings and benefits lower health and safety costs ,ability to attract and retain employees and increased appeal to investors .So, corporate responsibility will create a peaceful environment to the corporate sector as well as the society .

Reference :

https://www.ted.com/talks/pavan_sukhdev_what_s_the_price_of_nature?language=en#t-533278]

http://www.worldmapper.org/display.php?selected=299

http://www.un-redd.org/

http://www.trucost.com/?s=&post_types=publication

http://www.trucost.com/publication/natural-capital-risk-top-100-externalities-business/

https://www.theguardian.com/commentisfree/cif-green/2010/feb/10/pavan-sukhdev-natures-economic-model

Business Ethics is a study which refers to the rules and regulation that the company has to follow and matters relating to governance , discrimination , corporate social responsibility etc.
Business Ethics creates a kind of bonds between the company and the employees .It very well brings an attachment towards consumers and the outside words also . This study will cherish peace in the corporate world .In 1960 , this study relating to a corporate world and its relationship between the outside world came into understanding slowly by people to fulfil economically well as social goals .

A company can start its business production with great ideas but it cannot reach to a high position suddenly .A business has to be run with appropriate rules and policies governed by the law followed with Ethics related to Business .The study of ethics can prove vital as it supports both the consumers as well as the corporate world .

For instance , if a juice company has a strategy saying that it will catch a major part among the competitor with rules and policies that disrespect the Business Ethics it can’t survive .Even though the company wants to be the leader stating that its juices are the tastiest the production department as well as the marketing department should keep in mind the Business Ethics while planning the strategy .

In a car manufacturing Industry , all the parts should be up to the mark to the standards mentioned as per the automobile Industries .In real life , Volkswagen went and disrespected the laws of creating a pollution free environment so they faced the consequence in the near future . Their cars emitted gases that contained harmful substance and went beyond the standards so following business ethics and running accordingly is mandatory or else they face have to face the consequences .

All the senior managers , board of director , employees are duly responsible in a positive as wells as in a negative impact of the company if it affects the consumers , competitors , law etc .

In the National Business Ethics Survey comes out every two years stated that in 2011 all time low business ethical behaviour amounted to 45% of employees saw misconduct in the business climate compared to 41% in 2013 . It creates an improper economic climate in the corporate world as it reduced over years .Anglo American has also contributed to the Voluntary Principles on Security and Human Rights.

An ethical business also recognises its responsibility for minimising the non-financial costs.It basically concentrates on the proper governance of the each and every aspect of the Business Sectors .So, we must properly contribute , understand and follow the priciples of THE BUSINESS ETHICS .

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“Business Ethics.” Investopedia. N.p., 9 June 2016. Web. 12 Sept. 2016. <http://www.investopedia.com/terms/b/business-ethics.asp>.

“Business Ethics and Social Responsibility.” Business Ethics and Social Responsibility. N.p., 28 Feb. 2015. Web. 12 Sept. 2016. <http://managementhelp.org/businessethics/>.