
Amongst the many discussions found in gaming community, the argument whether or not eSports can become as popular as real sports would always be at the center of attention. If you’re not familiar to the term eSports stands for electronic sports a new breed of competitive play in games.
Currently in eSports, arguably one of the more popular eSports out there would be StarCraft 2; a real time strategy game where the goal is to eliminate your opponent through economy management and the micro management of the units.
In real sports partly the reason why it’s so popular is because there are people that are making money or some sort of benefit through the teams. For example they would want people to identify to a certain team, then buy the rights to producing goods for that particular brand hence making money through the team brand. However right now with the available pool of money available in the scene, is lacking although there are large prize pools with players winnings up to three hundred thousand a year, if you’re not consistent in winning simply put, your life is hard.
In the future; bigger teams would have to be established and create better conditions for players. It can already be seen with some of the teams such as Evil Geniuses; they are able to buy a team house facilitating proper training atmosphere and area to create viewer content for sponsors and it is working(Sponsors include monster energy drink, Sapphire gaming, steel series, Intel etc). As the writer, coming from Hong Kong, I have never tried or seen a monster energy drink in Hong Kong, however when I saw it Vancouver my curiosity through seeing all the advertisements gave in and bought myself a monster. Another thing that has to be changed is the
The biggest obstacle would be the mindset of people. The day that people see the game not just a game but a competitive sport then sponsors would start to look at the scene seriously. The viewers are there, in many cases there are as many as 530k viewers tuning in to watch live streams of SC2, It will ultimately be up to whether or not sponsors are willing to accept this niche market and start funding tournaments and teams.
All in all; there is hope for this new breed of competitive play however the road in creating the brand and finding sponsorships won’t be easy.
http://articles.businessinsider.com/2011-08-17/sports/29992868_1_esports-kasparov-gaming/2Sources:
https://www.youtube.com/watch?v=nhF9oZJ-ZhI&list=UUqTXZYQkynopSoxlqzp2i4w&index=3&feature=plcp
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