Categories
culture

Corporate Social Responsibility

In recent lectures of economics and business fundamentals the issue regarding firms being socially responsible was brought up. In commerce class, we discussed why it is important for businesses to act ethically, advantages of acting ethical may include attracting consumers as well as the possibility of motivating employees. However in economics class the professor stressed how it is now “cool to be green”.  Which begs the question of whether or not businesses can act socially responsible as a business strategy or whether they really care.

In companies in the Fortune 500 firms in America, all firms would publish either sustainability, CSR or environment reports. This illustrates how in order to survive in today’s competitive market a firm has to in one way or another be socially responsible.

In my opinion whether or not the firm really cares about being socially responsible or using it as a business strategy to remain in the market would come down to the culture of the business. The culture of the business would have its own boundaries which creates distinction from one organization from another. In the end it comes down to a lot of factors and it would ultimately be up to you the consumer to decide whether or not the business or firm is socially responsible.

Sources: http://www.sustainable-supplychain.com/fortune.html

Categories
Growth Strategy

Is it possible to make eSports as popular as real sports?

Amongst the many discussions found in gaming community, the argument whether or not eSports can become as popular as real sports would always be at the center of attention. If you’re not familiar to the term eSports stands for electronic sports a new breed of competitive play in games.

Currently in eSports, arguably one of the more popular eSports out there would be StarCraft 2; a real time strategy game where the goal is to eliminate your opponent through economy management and the micro management of the units.

In real sports partly the reason why it’s so popular is because there are people that are making money or some sort of benefit through the teams. For example they would want people to identify to a certain team, then buy the rights to producing goods for that particular brand hence making money through the team brand. However right now with the available pool of money available in the scene, is lacking although there are large prize pools with players winnings up to three hundred thousand a year, if you’re not consistent in winning simply put, your life is hard.

In the future; bigger teams would have to be established and create better conditions for players. It can already be seen with some of the teams such as Evil Geniuses; they are able to buy a team house facilitating proper training atmosphere and area to create viewer content for sponsors and it is working(Sponsors include monster energy drink, Sapphire gaming, steel series, Intel etc). As the writer, coming from Hong Kong, I have never tried or seen a monster energy drink in Hong Kong, however when I saw it Vancouver my curiosity through seeing all the advertisements gave in and bought myself a monster.  Another thing that has to be changed is the

The biggest obstacle would be the mindset of people. The day that people see the game not just a game but a competitive sport then sponsors would start to look at the scene seriously. The viewers are there, in many cases there are as many as 530k viewers tuning in to watch live streams of SC2, It will ultimately be up to whether or not sponsors are willing to accept this niche market and start funding tournaments and teams.

All in all; there is hope for this new breed of competitive play however the road in creating the brand and finding sponsorships won’t be easy.

 


http://articles.businessinsider.com/2011-08-17/sports/29992868_1_esports-kasparov-gaming/2
Sources:

https://www.youtube.com/watch?v=nhF9oZJ-ZhI&list=UUqTXZYQkynopSoxlqzp2i4w&index=3&feature=plcp

(picture)http://media.thealistdaily.com/editorial/2011/09/MLG%20competition.jpg

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