In Arman Mazhari’s blog post about facebook’s new advertisement, it discusses two agreeable points:

1)      Facebook’s new ad seems ineffective since they are an advertising behemoth anyways

2)      This ad will bring the message to people who don’t know much about Facebook

In my perspective, the point of this ad isn’t to attract users onto Facebook; they are trying to attract investors and companies. General Motors, which invested $10 million annually to Facebook for advertising, decided to terminate their business deal in May and “unliked” them. Although $10 million isn’t a lot compared to the billions earned annual by Facebook, this is a sign that large companies are beginning to lose confidence in Facebook.

Facebook advertising…? Meh…
(click for credit link)

The new ad by Facebook is demonstrating that their 1 billion active users are still here, and they aren’t affected by stock prices or other news. To those who want to advertise or is wary about it, Facebook is still the best since it can target specific people out of their 1 billion active users. Its efficiency is another story as it may depend on which industry, for example, video game in Vancouver vs. real estate in Nunavut, but it does reach a large market which newspapers and television can’t do.