{"id":20,"date":"2011-02-23T23:30:12","date_gmt":"2011-02-24T07:30:12","guid":{"rendered":"https:\/\/blogs.ubc.ca\/gordonlu\/?p=20"},"modified":"2011-04-04T21:30:35","modified_gmt":"2011-04-05T05:30:35","slug":"20","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/gordonlu\/2011\/02\/23\/20\/","title":{"rendered":"Marketing Blog #5"},"content":{"rendered":"

In Keith’s blog<\/a> he talks about how e-sports is an field where new entrepreneurs can start up a new business. I believe this to be 100% true, especially in North America<\/p>\n

First of all, as Keith mentioned e-sports is a huge growing trend world wide, which I believe to be completely true. This is what gives rise to opportunities for entrepreneurs. Entrepreneurs or current businesses can market their product to this huge growing segment of people “e-gamers”.<\/p>\n

For example, in Korea where e-sports (Starcraft 2) is already a huge sport, we see that many big companies are already sponsoring professional “e-gamers” to endorse their products. These types of sponsorships seem to be quite effective, as many novice players look up to these professional gamers as an aspirational social reference group; so novice players would pay close attention to and purchase the products, equipment and tools that these professional gamers use so that they themselves could improve their game play.<\/p>\n

So given how e-sports can be a perfect area of opportunity for investment and how e-sports is a continually growing trend in North America, and around the world, I would not be surprised to see if businesses to start to invest heavy marketing initiatives into e-sports in the near future. In fact, it is even possible that North American professional gamers could eventually attain celebrity status like how some have already in Korea.<\/p>\n

In conclusion, I agree with Keith and how he says e-sports is segment where businesses should really take advantage of, because of its growing size and it being a relatively untapped market, in North America.<\/p>\n","protected":false},"excerpt":{"rendered":"

In Keith’s blog he talks about how e-sports is an field where new entrepreneurs can start up a new business. I believe this to be 100% true, especially in North America First of all, as Keith mentioned e-sports is a huge growing trend world wide, which I believe to be completely true. This is what […]<\/p>\n","protected":false},"author":5732,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/gordonlu\/wp-json\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/gordonlu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/gordonlu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/gordonlu\/wp-json\/wp\/v2\/users\/5732"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/gordonlu\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/gordonlu\/wp-json\/wp\/v2\/posts\/20\/revisions"}],"predecessor-version":[{"id":67,"href":"https:\/\/blogs.ubc.ca\/gordonlu\/wp-json\/wp\/v2\/posts\/20\/revisions\/67"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/gordonlu\/wp-json\/wp\/v2\/media?parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/gordonlu\/wp-json\/wp\/v2\/categories?post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/gordonlu\/wp-json\/wp\/v2\/tags?post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}