I recently read Shawn Freeman‘s Small business forecast looks ‘cloudy’ with a chance of success blog. The cloud is big news for small businesses.  Empowered by the cloud, even the smallest business can be more competitive and more secure from the dangers of a volatile economy.  But the cloud is not without risks.  The key to using the cloud well is to do your research, plan, and partner with a cloud provider you can trust.

I think it is really hard to start up business and jump into competitive world. People who has small business should work harder than other people in order to success. What I think about start business is that people should have passion. Business will not turn out that you want, but it will bring you a great result if you enjoy your work. Try your best, live for present, and put your effort as much as you can then you will success in one day even though you didn’t have anything when you start business. Cloud doesn’t stay long people will see the sunshine after crucial moment.

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Reference

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https://www.google.ca/search?q=%EA%B5%AC%EB%A6%84+%EC%82%AC%EC%A7%84&source=lnms&tbm=isch&sa=X&ei=fkOKUsO8LYKxiwK60oGIBw&ved=0CAcQ_AUoAQ&biw=1366&bih=666#facrc=_&imgdii=_&imgrc=vZeircNUUkmPJM%3A%3Bc-Zlbt3HGozQwM%3Bhttp%253A%252F%252Fblog.yonhapnews.co.kr%252F_File%252F1%252F120%252F2005%252F10%252F30%252F20051030214255.JPG%3Bhttp%253A%252F%252Fblog.yonhapnews.co.kr%252Fdklim71%252Fpost%252Fpage2%252F%3B1134%3B850

Blog

http://www.itbusiness.ca/blog/small-business-forecast-looks-cloudy-with-a-chance-of-success/44303

According to Ha Neul (Hannah) Chung’s Blog, commercials are significant channels that raise awareness of the firms’ products. The distinct and visually appealing cereal commercials are often peculiar as they seem to be targeting children instead of parents — the actual contributors to the firms’ revenue stream.

It is true that the most cereal commercials are focusing/targeting children but usually parents are going to get groceries and they are always think about nutrition. Let’s say their children like high-in-sugar cereal in terms of its character on the cereal. They might not buy it and feed their children something that is nutritious.

She mentioned that the commercials were effective in persuading parents to purchase their goods even if the commercials often were too focused on their points of differences (which were distinct shapes, colourfulness and flavours) while being reluctant to strongly emphasize on their nutrition and healthiness. Actually I have never thought about cereal commercial need to be focus on parents instead of children. I agree with her argument but what if their children are addicted to specific brand character let’s say Froot Loops which is high in sugar. Can they not buy this brand? I don’t think so. I think parents will buy this brand to make their kids happy.

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Check out Haneul’s blog : https://blogs.ubc.ca/haneulchung/

Picture: http://en.wikipedia.org/wiki/File:Froot-Loops-Box-Small.jpg

Recently I read Yena Lee’s blog on Cadbury: Trademarking Purple what she wrote about is that Cadbury’s trade mark is purple which is color. I think color could be a trade mark, for example when I think about Coca-Cola I immediately think about color red. She said that in light of Cadbury’s uphill struggle with trademarking its iconic purple colour – the very shade that has been imprinted on all Dairy Milk wrappers since 1914 – it is worth noting a paramount marketing strategy that is often foregone by the pursuit of companies attempting to develop the most innovative, ingenious branding techniques. Not so many people think that color can be a branding technique but actually it does, Cadbury is the one of the company that branded the colour. I think Cadbury succeeded on that because in my mind, Cadbury=chocolate=purple is stick in my brain. At the end of her argument she also said that there is a simple yet effective beauty of using a memorable colour to establish and cement brand image. After all, consumers today commonly (and subliminally) associate brand with colour. I also agree with this comment because color is easy to memorize and actually a lot of company use the specific color as their marketing skill.

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Reference

Check out Yena’s blog here: https://blogs.ubc.ca/yenalee/

Read more about Cadbury: Trademarking Purple  http://www.canadianbusiness.com/companies-and-industries/who-owns-the-colour-purple/

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http://www.google.ca/imgres?sa=X&biw=1366&bih=629&tbm=isch&tbnid=Xc9UUCzzHQc5aM:&imgrefurl=http://www.dooyoo.co.uk/snacks/cadbury-caramel-biscuits/&docid=Kdn6UlWrf5b4tM&imgurl=http://img.dooyoo.co.uk/GB_EN/orig/0/7/7/7/7/777748.jpg&w=1668&h=1117&ei=CCaKUoXKBoSMiALG_YDIDg&zoom=1

Snapchat, a rapidly growing messaging service, recently spurned an all-cash acquisition offer from Facebook for close to $3 billion or more, according to people briefed on the matter. Chinese e-commerce giant Tencent HoldingsTCEHY had offered to lead an investment that would value two-year-old Snapchat at $4 billion. Snapchat specializes in ephemeral mobile messages, including text or photographs, that disappear after a few seconds. The service has not generated any revenue, but is especially popular among teenagers and young adults, who use the app to send messages to friends. Facebook had earlier offered to buy Snapchat for more than $1 billion, the people briefed on the matter said.

In my opinion, Snapchat made a good decision which is rejected Facebook’s offer because this company will worth more than $3 billion dollars. I think more companies will suggest higher price in the future and if they get more advertisement it will earn more $3 billion dollars because the idea of Snapchat is very unique and something that people never thought about before. I think they need to expand their business to all the ages because teenages are too limited to become a bigger company so they should seek for more people like people in 30’s and 40’s.

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References

Article

http://www.businessweek.com/articles/2013-11-13/snapchats-3-billion-rejection-and-the-great-facebook-unbundling

Picture

https://www.google.ca/search?q=snapchat&source=lnms&tbm=isch&sa=X&ei=xAGKUrT6JufJigLti4DYDg&ved=0CAcQ_AUoAQ&biw=1366&bih=629#imgdii=_