Recently I read Yena Lee’s blog on Cadbury: Trademarking Purple what she wrote about is that Cadbury’s trade mark is purple which is color. I think color could be a trade mark, for example when I think about Coca-Cola I immediately think about color red. She said that in light of Cadbury’s uphill struggle with trademarking its iconic purple colour – the very shade that has been imprinted on all Dairy Milk wrappers since 1914 – it is worth noting a paramount marketing strategy that is often foregone by the pursuit of companies attempting to develop the most innovative, ingenious branding techniques. Not so many people think that color can be a branding technique but actually it does, Cadbury is the one of the company that branded the colour. I think Cadbury succeeded on that because in my mind, Cadbury=chocolate=purple is stick in my brain. At the end of her argument she also said that there is a simple yet effective beauty of using a memorable colour to establish and cement brand image. After all, consumers today commonly (and subliminally) associate brand with colour. I also agree with this comment because color is easy to memorize and actually a lot of company use the specific color as their marketing skill.
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Check out Yena’s blog here: https://blogs.ubc.ca/yenalee/
Read more about Cadbury: Trademarking Purple http://www.canadianbusiness.com/companies-and-industries/who-owns-the-colour-purple/
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