WestJet was founded in 1996 as a discount airline that served cities in Western Canada. For years it religiously followed a pure low-cost model, but started to move away from the winning formula in the mid-2000s as rival Air Canada cut costs and offered more competitive domestic fares.

WestJet plans to dip its toes into the transatlantic travel market next spring with flights between St. John’s and Dublin, further ramping up competition with rival Air Canada. WestJet’s innovative foray into the European market represents a willingness to do what it takes to connect Canadians to the world while bringing the world to Canada.

We talked about WestJet in class in the beginning of the term. We discussed that whether WestJet need to expand their flight to other country to make more profit or not. By that time I thought WestJet shouldn’t expand their business because I thought that it is too risky since lots of airline companies are there. However, I kind of changed my mind after I read this article. If WestJet provide cheaper tickets to customers with less service, I think customers will buy their tickets. I found that not so many people care about how comfortable it is because planes are always uncomfortable in economy class.