Stonyfield does a great job of staying true to their brand by creating a targeted theme within their blog. All the designs of its blog site, such as advertisement, articles, pictures, reinforce the theme- Organic.
Also, as you can see from the image below, they include pictures of healthy families and articles about healthy living, reinforcing their theme of family and healthy living.
Their main product is organic yogurt and they use videos in a very genuine, behind-the-scenes kind of way. The videos show the way they grow and select fruit for customers. The bright color of fruit just makes people start to make one run at the mouth. Many of their videos come from the farm of an organic dairy farmer in Vermont, who supplies milk for their products. The contents that are showed in Stonyfield’s videos allow their audience to know, like and trust them.
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In addtion, their web design is comfortable and pictures on it are eye-catching. Stonyfield Farms keeps things simple and allows some visual open space for readers to rest their eyes. It is crucial to have simple web designs to allow the user to quickly find the information they need, especially if you are selling a product.
Another thing they do very well is their use of soft sales messages contextualized in value-added content. For example, they write an article about the importance of eating organic fruit, but weave in the idea of mixing Stonyfield yogurt in with your fruit for an extra dose of nutrients.
Stonyfield Farm :http://www.stonyfield.com/blog/