China’s economy has developed rapidly and almost every aspect in China is prosperous. Let us pay attention to the film market in China.

It overtook Japan to become the world’s second-largest film market in 2012 and is forecast to overtake America’s soon. —BBC news

The film market in China has become stronger in recent years. China is opening 10 new cinema screens every day, so almost any film has a shot of being the biggest ever. It is estimated that the Chinese cinema market will be worth $4.6bn in 2014, almost a one-third increase on last year. And China has a lot further to go: it had 18,200 screens at the end of last year, compared with 40,000 in the US.

Therefore, People in China can access cinemas and films easily. Cinemas are often located in big shopping malls, so customers can have a rest after shopping or having dinner. People do not need to go to another place for a movie, which is really time-consuming!

Moreover, people can book their seats and tickets online and the price is also cheaper online. I think this is the most important factor for the prosperity of China’s film market. In the previous situation, people need to buy tickets directly from cinemas and people cannot get the seats they want if they come late. Online ticket services exactly overcome the previous problems. Watching movies is not troublesome anymore.

In addition, watching movies on weekends has become one of the most popular ways to relax and maintain relationship with others. Students in China love to invite their friends to see a movie, and they also believe that they can actually learn something useful from movies (Drama, War or Documentary).

Reference:

http://www.theguardian.com/world/2014/jul/11/hollywood-zooms-in-on-china-film-market

http://www.bbc.com/news/business-29828198

Mr. Thirlwell, the founder of Hotel Chocolat, already has 81 shops, eight cafes and two restaurants before opening his first hotel in 2004.

The value proposition of his business is clearly identified. Mr. Thirlwell wants to “make cocoa the hero” and he wants consumers to be having the same debate about the flavours of different cocoa beans as wine.

He wants people to appreciate chocolate rather than just buy it for snacks. Therefore, Mr.Thrilwell tries his best to ensure that his products can maintain “supper” quality. Not a single part of the range gets onto the shelves without first being approved by Mr. Thirlwell.

“If you’re specialist you’ve got to be absolutely specialist”— Mr. Thirlwell

What’s more, even though using large amounts of cocoa doesn’t come cheap, the firm sets affordable price to customers, starting from £3.75. The customer segment of Mr. Thrilwell’s business is relatively broad. Different chocolate products with different pricing strategies can satisfy various kinds of customers. Everyone can access to Mr. Thrilwell’s chocolate empire. Moreover, Mr. Thrilwell keeps his eyes on new technology. He started selling chocolates online in 1993, becoming one of the UK’s earliest e-retailers. Customers tend to recognize the company more easily since a few retailers sell their products online at that time.

Unique goal, high quality, different price range, reasonable price, one of the earliest e-retailers—all these factors can actually make Mr. Thirlwell become successfully！

Reference: http://www.bbc.com/news/business-29689340