{"id":91,"date":"2011-11-22T02:49:36","date_gmt":"2011-11-22T09:49:36","guid":{"rendered":"https:\/\/blogs.ubc.ca\/gracemjk\/?p=91"},"modified":"2011-11-22T13:45:04","modified_gmt":"2011-11-22T20:45:04","slug":"puma-and-sustainability-so-what","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/gracemjk\/2011\/11\/22\/puma-and-sustainability-so-what\/","title":{"rendered":"Puma and Sustainability? So.. what?"},"content":{"rendered":"

After reading my classmate Jimena’s blog about Puma as sustainable business, it was unexpected for me to hear that from Puma. Then I thought to myself, why it shocking to hear that from a highly recognized brand? It was because of all the fake, copied items that I’ve seen in multiple places and occasions which had degraded high-brand imaging for the company.<\/p>\n

I was in Korea this summer, and I saw a stunning amount of copied Puma products, that were noticeably fake. These are couple of the examples.<\/p>\n

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I don’t think Puma does enough copyright control of their product to brand their product as high-end products especially in the Asian markets. It has come a point where customers are buying these products as a “joke” because of the obviousness of the product which degrades Puma’s reputation as a company that provides high-end atheletic wear.<\/p>\n

I feel like Sustainability regiments are something\u00a0company’s\u00a0with successful brand-imaging and customer loyalty would gain from<\/strong> such as Starbucks. Because the quality of their product is assured in customers, sustainable campaigns add as a bonus to attract more customers by stimulating the feeling of deed in supporting a good cause<\/em>. Puma has yet to gain that from their products alone, and I think that is one of the reasons why their sustainable campaigns are not getting recognized or credited in the fashion market.<\/p>\n


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After reading my classmate Jimena’s blog about Puma as sustainable business, it was unexpected for me to hear that from Puma. Then I thought to myself, why it shocking to hear that from a highly recognized brand? It was because of all the fake, copied items that I’ve seen in multiple places and occasions which […]<\/p>\n","protected":false},"author":8493,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-91","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/gracemjk\/wp-json\/wp\/v2\/posts\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/gracemjk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/gracemjk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/gracemjk\/wp-json\/wp\/v2\/users\/8493"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/gracemjk\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/gracemjk\/wp-json\/wp\/v2\/posts\/91\/revisions"}],"predecessor-version":[{"id":126,"href":"https:\/\/blogs.ubc.ca\/gracemjk\/wp-json\/wp\/v2\/posts\/91\/revisions\/126"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/gracemjk\/wp-json\/wp\/v2\/media?parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/gracemjk\/wp-json\/wp\/v2\/categories?post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/gracemjk\/wp-json\/wp\/v2\/tags?post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}