As the world continues to change, so to are methods of marketing. Internet marketing has remained a largely untapped resource, consisting mostly of annoying pop-up ads and sketchy looking links. It has been a frontier with an inability to be properly tapped by companies and corporations looking to reach new clientele over the world wide web. Today I will discuss the abilities and limitations of some online marketing techniques aimed at attracting new consumers and breaking down the online marketing barrier.
Facebook Marketing
With an active roster of over 500 million members, Facebook has become an incredible online marketing resource. Whether it comes from ads allowed on the side, which are paid for on a pay-per-click basis and have the ability to target specific users, or the applications which essentially sell your information to corporations specifically for marketing campaigns, Facebook has become an online marketing factor most companies cannot afford to ignore. Beside the obvious, there are also constant adaptations for companies to use in order to drum up business and attract new consumers. For instance, companies can now make groups for people to “like” which can act as personal recommendations for all of their friends. Also, they recently developed a controversial new “check-in” feature which allows individuals to say where they are at any point in time. This is an incredibly powerful feature for any company looking to boost their exposure.
However, to say that Facebook is the only force to be reckoned with online marketing would be entirely incorrect. In fact, even though Facebook averaged a higher number of individuals on their website last year, Google was one of the first online services to provide pay-per-click advertising and you would be hard-pressed to find a company not taking advantage of this particular google service.
In conclusion, as the world continues to become more digital, online marketing importance will continue to grow. These are just a few examples of the current implementations in the world today.