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If you watch TV, then you’ve likely seen the numerous Must Drink More Milk commercials. If you don’t watch TV at all, I imagine you must have good study habits and an intimidating academic record. (I envy you).

I came across my classmate Mei Chi’s blog today, and saw her post about the semi-recent campaign launched by the BC Dairy Foundation. I laughed. I also had the same reaction as her when I saw one of the newer commercials for the first time [below].

My first thought was “Seriously? What the hell is this?” which quickly turned to laughter after seeing Must Drink More Milk at the end (although not shown on that video).

I have to really commend the BC Dairy Foundation for their creative and quite humorous commercials. They did a really good job of positioning, with the whole “drink milk and you’ll be stronger, but we present it in a really funny way” idea. This was a consistent theme also evident in their previous campaign, with a usually strong something not being quite up to par due to the lack of drinking milk. Some of my favourite videos from that campaign are below:

All are pretty funny, and if it makes me laugh, then I consider it to be a good commercial. What about you?

On the 480 to and from UBC, and in various other places, I commonly see ads providing free English classes for immigrants.

Obviously, the market segment is immigrants from any country targeted to those who do not speak English. The positioning approach is very clear, in that it boldly states what it can provide for those interested. I think this is a good method, with simple, yet powerful statements that many Canadian newcomers are probably thinking. It is hard to get started after moving to a new country, especially if you don’t speak the language, and this service would definitely interest and benefit many (especially since it is free – funded by the BC and Canadian government). The home page of the website immediate shows links for many different languages, in that language, so it is easily accessible for those who do not speak English.

I think it’s great that the government is willing to provide English classes to those who want to learn. It shows what kind of country Canada is; people want to live here, and they are welcomed warmly.

I came across this post entitled 10 Tips for Aspiring Digital Marketers. I think it’s really quite helpful, especially in these times where the internet is everything. Many consumers find it easier and more much convenient to check out a company online, rather than having to take the time to travel to the place and ask about it. They can do it on their own time, and not feel pressured about it. A good online presence is impressive, and you see many products/brands these days using digital media to market themselves.

I find this blog to be very interesting, as the tips given are not simple ones that you would expect. Digital marketing is a whole new category of advertising, and there are numerous ways to pursue success, with new ones being discovered and followed everyday. Check it out, it might be a big help for you some time in the future! 🙂