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If you watch TV, then you’ve likely seen the numerous Must Drink More Milk commercials. If you don’t watch TV at all, I imagine you must have good study habits and an intimidating academic record. (I envy you).

I came across my classmate Mei Chi’s blog today, and saw her post about the semi-recent campaign launched by the BC Dairy Foundation. I laughed. I also had the same reaction as her when I saw one of the newer commercials for the first time [below].

My first thought was “Seriously? What the hell is this?” which quickly turned to laughter after seeing Must Drink More Milk at the end (although not shown on that video).

I have to really commend the BC Dairy Foundation for their creative and quite humorous commercials. They did a really good job of positioning, with the whole “drink milk and you’ll be stronger, but we present it in a really funny way” idea. This was a consistent theme also evident in their previous campaign, with a usually strong something not being quite up to par due to the lack of drinking milk. Some of my favourite videos from that campaign are below:

All are pretty funny, and if it makes me laugh, then I consider it to be a good commercial. What about you?

This entry was posted on Friday, October 22nd, 2010 at 11:41 PM and is filed under Notables.