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I’ve already blogged today, but I saw this picture in the Vancouver Sun and it made me think. (I don’t want to forget to blog about it either). It does have to do with Promotional strategy, which is what we’re learning about in class.

This is a picture of Megan Raymond (wife of Canuck Mason Raymond) helping to prepare and sell prize balloons raising money for families in need. I think this is a great initiative for a multiple of reasons, here is why:

1) This is very good for Canucks PR as it puts them in a charitable light. The Canucks have always been involved with raising money for the needy, most notably the BC children’s hospital campaigns that have been going on for a long time. I believe the Sedin brothers also donate their own money on a regular basis. Those type of people are true heroes in my eyes.

2) By having the wives and significant others of the Canucks as the “faces” of the fundraiser, this will definitely accomplish a lot more for the charity than if the volunteers were just your average Joes/Janes. I don’t know if the charity paid to have the Canucks sponsor them or if the Canucks volunteered themselves, but it’s a good strategy (celebrities promoting your product/service).

3) Good Samaritans who donate will also get a lot more value out of it. They receive a prize in their balloon, and not only are they donating to a good and worthy cause, but they are affiliating themselves with the Canucks organization. A lot of Vancouverites would put value on that. Having the Canucks may also attract people who may not have before to donate, simply because it associates them with the club.

Overall, I believe this to be an effective campaign as it benefits all of the participants. I’m no expert, but this is obviously a well chosen promotional strategy.

This entry was posted on Sunday, November 28th, 2010 at 3:23 PM and is filed under Notables.