People | Planet | Prosperity

Get to know me!

Posted by MariaHernandezCole in Who is Maria?

To all passionate readers out there, let me introduce myself! My name is Maria and I am a student from Tecnológico de Monterrey in Mexico City. I am a fourth year student in Marketing and Communications. This year I decided to be an exchange student in two different universities. From August to December I went to study at Purdue University in Indiana. Now, I am an exchange student at University of British Columbia. Being on exchange has changed my life. It has taught me the importance of travelling and learning….read more

Jan.25

Greenwashing alert!

Posted by MariaHernandezCole in Sustainability Marketing

A few days ago, a friend of mine was talking about green products and the existence of a very rare and unique term: greenwashing. At the moment I heard her talking about this concept, I knew my next blog post should be about it. So what is “greenwashing“? It is a marketing strategy used by many, not to say thousands, of companies to sell their products as “environmentally” friendly but in reality the product life-cycle and the product it self is not at all environmentally friendly. So just like not…read more

Jan.23

What about sustainability marketing?

Posted by MariaHernandezCole in Sustainability Marketing

“We are living in 1.3 planets but we only have one” said Jason Clay on his TED Talk called How Big Brands can help save biodiversity. Like Jason Clay, many people and movements have tried to generate awareness of environmental and social problems since the 1950’s. This awareness has increased drastically due to social media and has inspired people to take part on this concern. The last video I have seen about sustainability is “Dear Future Generations: Sorry” by Stand for Trees. I believe that they really transmit what sustainability…read more

Jan.17