People | Planet | Prosperity

How to live without plastic?

Posted by in Uncategorized

 You use it every day without even noticing it. It makes your life easier but harms you and the planet, what is it? The answer to this riddle is plastic. This material is completely malleable so that it can be transformed into all kinds of solid objects. Some examples of these solid objects that you use every day are plastic bags, pens or cell phones! The following photo presents common plastic objects that every person has in their houses. Now, imagine that we are 7.5 Billion People and each person has 2…read more

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Dear Somalia

Posted by in Uncategorized

Imagine that you are walking in the desert, that you are walking 208 kilometers to be precise. The sun is burning your skin, your eyes, and your feet. You have never felt this tired before. You have never felt this hunger. Even if your body screams and you want to stop, you don’t. You continue because you are thinking of your children. If you stop, they will stop. If you stop, they will die. It is easy to read this blog post while you are sited in front of a…read more

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Diamonds, the future of sustainable energy.

Posted by in Uncategorized

Welcome Back! Diamonds have always been the center of attention for many thousands of years. They are unique and beautiful. They have a value and price due to the time it takes for them to be created. But what if those man-made would be more valuable? What if scientists would be able to turn nuclear waste into Diamond-Batteries? And, what if those Diamond-Batteries would able to provide energy for thousands of years? That is what a group of scientists discovered during an experiment at the University of Bristol’s Cabot Institute….read more

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The ultimate killer

Posted by in Uncategorized

Welcome back! I have never been very involved in sustainability that is why reading each day about it has allowed me to understand the gravity of the situation. I have realized that the world has a common enemy, the ultimate killer, called Plastic. The problem is that it is a non-recycle material that it is everywhere. Therefore, it is essential that we replace it and ban it. There are three main pillars to confront the ecological crisis: Companies, Consumers, and Governments. All three have enough power and need each other to…read more

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The best clothes are made out of…plastic?

Posted by in Sustainability and Fashion

Welcome back! In my previous post, I mentioned the Circle of Hope and why it is important for companies to think about the recycling of their products. Surprisingly, many companies are adopting it little by little, especially those involved in the fashion industry. Due to the increase of trends in this industry, there are some companies based in fast fashion offering cheap and low quality products. The fast fashion is creating an environmental crisis. According to the Environmental Protection Agency, in 2012, 84% of unused clothes goes to a landfill…read more

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The Circle of Hope?

Posted by in Sustainability Marketing

Welcome back! A few days ago, I discovered that the linear supply chain is changing into a circular supply chain. You might wonder what does the supply chain have to do with sustainability? The answer is: Everything. The circular supply chain is based on sustainability while the linear supply chain is not. Today, I will explain the differences between them and some companies that are integrating a circular supply chain that I call, the “circle of hope”. Our system is based in a linear supply chain being “the steps it…read more

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Get to know me!

Posted by in Who is Maria?

To all passionate readers out there, let me introduce myself! My name is Maria and I am a student from Tecnológico de Monterrey in Mexico City. I am a fourth year student in Marketing and Communications. This year I decided to be an exchange student in two different universities. From August to December I went to study at Purdue University in Indiana. Now, I am an exchange student at University of British Columbia. Being on exchange has changed my life. It has taught me the importance of travelling and learning….read more

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Greenwashing alert!

Posted by in Sustainability Marketing

A few days ago, a friend of mine was talking about green products and the existence of a very rare and unique term: greenwashing. At the moment I heard her talking about this concept, I knew my next blog post should be about it. So what is “greenwashing“? It is a marketing strategy used by many, not to say thousands, of companies to sell their products as “environmentally” friendly but in reality the product life-cycle and the product it self is not at all environmentally friendly.  So just like not…read more

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What about sustainability marketing?

Posted by in Sustainability Marketing

“We are living in 1.3 planets but we only have one” said Jason Clay on his TED Talk called How Big Brands can help save biodiversity. Like Jason Clay, many people and movements have tried to generate awareness of environmental and social problems since the 1950’s. This awareness has increased drastically due to social media and has inspired people to take part on this concern. The last video I have seen about sustainability is “Dear Future Generations: Sorry” by Stand for Trees. I believe that they really transmit what sustainability…read more

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