Greenwashing alert!
A few days ago, a friend of mine was talking about green products and the existence of a very rare and unique term: greenwashing. At the moment I heard her talking about this concept, I knew my next blog post should be about it. So what is “greenwashing“? It is a marketing strategy used by many, not to say thousands, of companies to sell their products as “environmentally” friendly but in reality the product life-cycle and the product it self is not at all environmentally friendly. So just like not…read more