BlackBerry

Only Throns

The share price of Blackberry have already fell by 16% for the past 2 years. It mainly has to do with bad decisions– there was no visible alternative strategy and no chief executive for the company. The boss of BlackBerry Heins launched a system which is described as “much-delayed” compared with iOS system and Android system. BlackBerry are recently hire a new chief executive John Chen to save the company’s future. Although Mr.Chen have experience as a leader of a software company, it is not sure if his software background are going to save BlackBerry’s future.

Smartphone market today is extremely competitive, creative ideas and clear decision making are basic requirements for a successful smartphone company. For BlackBerry, finding alternative strategy is necessary. Nokia is a great example, they sold their devise devision to Microsoft for better idea and boarder market. What BlackBerry needs is creative ideas that can bring it back to live.

According to Nydia Gunawan’s blog post, analysis claims that the best idea for Blackberry is taking the company private. I agree with this idea, but I don’t see it as the “best” option. Since smartphone market today is extremely creative and competitive, what Blackberry needs is not only a lifesaving company, but also lifesaving ideas.

For my recommendation, I suggest BlackBerry to collaborate with other famous companies, not only for better hardware quality, but also for better and newer ideas.