A French firm seeks new roads to profit from electric cars
This news article talks about a French family-owned firm– Groupe Bollore is considering to produce electric cars. Interestingly, this firm was first announced as a paper making company, then turn into a advanced battery producing company.
In my opinion, it is not a good idea for Bollore to get into electric cars market.
Reason 1: The competitors like BMW and Tesla are holding much of the market share, they have more experience in producing electric cars. Also, consumers will always seek for the brand that are most familiar to them.
Reason 2: Bollore has not yet making money on their latest battery develop project. It costs a lot of money and spending more capacity at new plans.
Reason 3: Electric cars market is now not very popular. Although big countries and cities are now promoting this kind of environment friendly car, it is difficult and not convenient for people charging and fixing their car.
My suggestion for Bollore are:
1. If they want to make money by producing electric cars, they can work with some companies that are located in the advanced city which provides better environment for electric cars. They have better consumer base there, and those companies also have advanced technology.
2. Push the electric cars producing plan few years after. One reason for that is to better develop their current battery plans right now. The other reason is that the electric cars market will be better after few years, according to the motor-industry analyst Daniel Schwarz.