Vendors prepare storage ahead of the “holiday”
Business needs opportunities, but can business create itself opportunities to prosper? Chinese Singles Day (Nov.11) has boomed Alibaba sales to reach over $9 billion. Nov. 11 is known as Singles Day in China where online retailers will offer sharp discounts tracing by Chinese shoppers. Astonishingly, the massive trades were accomplished via e-commerce giant’s website in one day!
Nov.11 has become the biggest shopping day in China
The “holiday” is popularized by Alibaba where the company utilizes “slashing prices” to attract billions of customers. It seems that “holidays” can be created by firms via enormous bombarding social media for the firm’s own purpose, but the conclusion is companies who try to target customers with no shared culture will always be a waste of time.
When Alibaba tries to achieve world domination by convincing U.S. companies to get involved in the event, the result is a failure. As Chinese Singles Day is not an American thing where people don’t have the consciousness, Americans will never share the culture. Thus, the states will not pay the bills. Since customers only buy things that “make sense,” companies have to ensure they are targeting the correct customer segments before entering the markets.
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