I agree with Jordan’s suggestion of directing Sony’s resources to its stronger industries such as camera and audio productions. The company’s announcement of cancelling dividend payments apparently indicates that there is no enough “oxygen,” which means, if the company keeps struggling with the smartphone markets, its revenue will not be able to cover its cost, resulting bankrupt for not enough cash flows.
Also, if Sony still insists on competing within the phone market, they need to have a more efficient and clearer marketing strategy. Apple and Samsung all possess a very clear differentiation strategy, as IPhone is well-known for its unique and convenient IOS operating system and high quality, where the Galaxy series are frequently associated with jumbo-size smartphones and their water proof function is prominent. Other domestic and relatively smaller companies all focus on low cost, aggravating Sony’s hardship. So overall, Sony does not have remarkable P.o.D. for its smartphones to stand out, and if they cannot fix that, their market is going to be more and more narrower.
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Beleaguered Sony Predicts $2 Billions Loss As Smartphone Future Falters