For one of our assignments for Module 1 of LIBR 559M, my friend J and I chose to define and edit the term “cyber-balkanization” on the social media wiki for the course. I admit, at first we chose the term because it sounded cool. Or at least I did. J is light years ahead of me in tech-savvy skills, so perhaps he actually knew what he was doing. As I began doing research on the term, I came to recognize that cyber-balkanization is something that I have deep concerns about, within and without the World Wide Web: the ability for people to create small, heterogeneous communities where their views are not questioned or forced to be reconciled with truth or FACT. In short, rather than thinking critically, cyber-balkanization and balkanization allow people to hold their opinions, no matter how incorrect, as Truth. Being an American myself, I think about this quite often.
So! First, you may be wondering what Balkanization is. “Balkanization” is a term coined to describe how regions which are not on good terms with one another break down into smaller states rather than finding a common group and cooperating with other groups in the region. Instead of playing well in the sandbox, everyone grabs a bucket of sand and goes and sits on their own without acknowledging the others at all.
Cyber-balkanization is defined by wordspy.com as “the division of the Internet into narrowly focused groups of like-minded individuals who dislike or have little patience for outsiders.” On a more basic level, cyber-balkanization can be viewed as a process of how people construct social media networks of people, ideas, and organizations which correspond with their preconceived value structure. These communities which share one’s subjective perspectives can solidify values but also harden them, causing communities to fracture and exist in relative isolation from the larger web framework which may offer opposing views. If the value structure held by an individual is not open to questioning or thinking critically about one’s own views and beliefs, the results can be a repeating affirmation of factually incorrect beliefs, without ever having to confront information which may make one question their values, which is indeed an uncomfortable feeling. Conservapedia is a good example of what this level of close-mindedness can be manifested as, dressing up in the robes of collaborative creation, but really just forwarding an immutable, awfully negative ideology. But upon stepping back, I recognize that cyber-balkanization is not just a tool of the conservative mentality, it is something we all do. When I follow “PlanetEarth” on Twitter, and other similar green organizations, I am constructing my own network of organizations, people, and ideas, which correspond and have value to me.
It is not only through premeditated meaning-making that cyber-balkanization can take place. Watch this video by Eli Pariser about his new book, “The Filter Bubble” to learn more about how Google and other search engines customize search results based on what the algorithm thinks you want. In his TED Talk, Pariser discusses how this takes place, and how the filter bubble can lead us away from more meaningful content: “filters looking at what you click on first; often you end up surrounded by ‘information junkfood.'” The scariest thing is that YOU don’t decide what gets included in your return searches, AND you don’t see what gets edited out. I wonder how many people are even aware of these practices; it’s so easy to assume that the internet is the same for everyone, but nothing could be farther from the truth. If the Web is going to herald in the new era of classless democracy, someone has got to clue in the algorithms first.