What’s Next?
Digital marketing is constantly changing. Not only do brands need to keep up with the differing desires of consumers, but…
Social, not Shopping
I am not a big online shopper for various reasons; I don’t like not trying on items before purchasing or…
Groceries from your Phone
With a touch of a button (or smartphone app) one can send a message, take a photo, or purchase items…
Turn of a New Page
I remember coming home to a large booklet dropped in front of my doorstep. What looked like an enlarged…
Savvy and In Control
Every company wants to tap into how consumers are interacting with their brand, especially online. Almost every marketing initiative created…
MEC Moves Mountains
My personal passion for marketing lies in the brands creating meaningful connections with its consumers. What fuels my fire is…
Digitally Local
The trend of “glocalization”, the practice of conducting business according to both local and global considerations, has become more prevalent…
Snapshot of Snapchat
Snapchat has recently been the subject of fervor conversations around campus and in marketing news. The disappearing photo/video app introduced…
Change is Upon Us
As the temperature drops from warm to chilly, the leaves alter its colours, and Starbucks drinks begin to taste like…
S-E-Oh!
Digital marketing has been an emerging fascination of mine. This past summer, I worked heavily with search engine optimization and…