In the ever-changing technology world getting information from producers to consumers becomes ever easier, however conveying the product successfully is the inverse. The challenge of getting the consumer to recognize the product and accept it as well is what most marketers face. In India marketers are using a competitive advantage attained from Digital Marketing to combat this challenge. You can learn more about digital marketing by clicking here.

In this article the Adobe Digital Marketing Performance Dashboard reviewed India’s marketing techniques and rated them higher than their APAC counterparts. This article discusses how the growing number of Internet users in India has become the target market for Indian Marketers.

This article intrigued me due to the marketing implications of this new strategy in a place where my parents have grown up, thus hitting me close to home. Digital marketing is the use of the Internet to create a consumer friendly interface to attract customers. In class, we have discussed a variety of marketing techniques and attracting the customer through the new use of digital marketing can be considered product positioning. Product positioning is the use of marketing techniques to develop the customer’s perception of a product. As marketers in India use this technique I believe we can learn from this and apply it in our clubs at school to promote events and meetings.

-Gurinder Mahal

To read the article please click here.