HaEun Koo's Culture Jam Assignment

Absurdity of Advertisement

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Mr. Clean Advertisement (2017)

Link to the original advertisement: https://www.youtube.com/watch?v=GDzMxlw2Fgo Below is the captured image of chosen advertisement.

Analysis of Mr. Clean Advertisement (2017)

The above picture is the screenshot picture of the 30 seconds-long-advertisement of Mr. Clean in 2017. The advertisement has failed to deliver the proper social message. In this advertisement, the image of Mr. Clean has become a sex symbol; Mr. Clean dances erotically and his muscles were emphasized. The most controversial part of the advertisement […]

Explanation of My Jamming Philosophy

I have always believed that the 21st century’s advertisement is leading the gender discrimination and even the sexism. The advertisements cleverly reflect the image of woman as a pure, provocative, and home-based-worker and brainwash the audience. The original advertisement of my choice reflects the idea that chore is the requirement for women, but men should […]

The changed version_ by Koo

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