Posted in Marketing Blog on Feb 16th, 2013 1 Comment »
Unilever’s wildly successful, research driven and slightly scandalous marketing campaign has thoroughly captured the novice male consumer and promoted a sexy brand that has not only secured a halo effect for future brand buying with the males of this generation, but is now winning over their girlfriends. Axe quickly became the No. 1 male brand […]
Posted in Marketing Blog on Feb 5th, 2013 No Comments »
The Bayer Corporation, Johnson & Johnson, Bristol-Meyer, Merck, Astra Zeneca, Pfizer and Abbott Laboratories all have two things in common; they are all being sued for a cornucopia of ailments including recalls, failures to warn, birth defects, wrongful deaths, and contaminations AND they’re among the most lucrative global pharma net earners in existence. How […]
Posted in Marketing Blog on Feb 2nd, 2013 No Comments »
Greenwashing businesses may take a bath. Products claiming environmental compatibility to assuage consumer consciences have mushroomed as quickly as carbon gases over China. Just when you thought American businesses were waking up to the screaming need for global stewardship, the stats start talking back. Scott McDougall, president of TerraChoice, an environmental marketing firm based in […]