Posted in Marketing Blog on Apr 7th, 2013 No Comments »
As my second year winds down and my stress levels wind up I often find myself being asked to look back upon the brief school months that have passed. In between anxiety attacks about the onslaught of exams, I realize how quickly I actually get to glimpse each of my courses. It feels as though […]
Posted in Marketing Blog on Mar 27th, 2013 No Comments »
The Boards of Directors of all the major tobacco companies are in the business of making a profit for their shareholders; their continued employment and bonus awards depend upon it. The cigarette industry spent $8 billion on advertising in 2010, most of which lured the youth market into future addictions. 1 Worldwide, 5 million people […]
Posted in Marketing Blog on Feb 16th, 2013 1 Comment »
Unilever’s wildly successful, research driven and slightly scandalous marketing campaign has thoroughly captured the novice male consumer and promoted a sexy brand that has not only secured a halo effect for future brand buying with the males of this generation, but is now winning over their girlfriends. Axe quickly became the No. 1 male brand […]
Posted in Marketing Blog on Feb 5th, 2013 No Comments »
The Bayer Corporation, Johnson & Johnson, Bristol-Meyer, Merck, Astra Zeneca, Pfizer and Abbott Laboratories all have two things in common; they are all being sued for a cornucopia of ailments including recalls, failures to warn, birth defects, wrongful deaths, and contaminations AND they’re among the most lucrative global pharma net earners in existence. How […]
Posted in Marketing Blog on Feb 2nd, 2013 No Comments »
Greenwashing businesses may take a bath. Products claiming environmental compatibility to assuage consumer consciences have mushroomed as quickly as carbon gases over China. Just when you thought American businesses were waking up to the screaming need for global stewardship, the stats start talking back. Scott McDougall, president of TerraChoice, an environmental marketing firm based in […]
Posted in Marketing Blog on Jan 20th, 2013 No Comments »
Some days I would just kill for a Quarter Pounder with Cheese. McDonalds truly has mastered fast-food perfection; but I haven’t eaten in one of their restaurants for years. After watching just part of ‘Supersize Me’, I was completely put off fast-food. The truth of fast-food restaurants over the years has slowly been revealed, yet […]