Customers can get Starbucks coffee beverages and whole bean coffee from its licensed stores and outlets; they can also get whole-bean coffee from its joint supermarket, grocery stores, and even order from online Starbucksvia.com. Currently, Starbucks offer the choice of coffee shipped direct to your door exactly when customers want it. In order to provide the best service to customers, Starbucks is managing an efficient supply chain in its coffee business. First of all, Starbucks build a special program to support coffee farmers on techniques. Then, it authorizes agent travel regularly to coffee growing countries to establish relationship with growers and distributors, and in sourcing coffee beans. Moreover, they use the RFID technology which was introduced to Starbucks to track cargo containers used to ship coffee and let its 40000suppliers drop off raw materials after stores have closed (Starbucks’ RFID Plan). It tracks the shipment to Starbucks joint roasting plants till they gather in the distribution center. Then, Starbucks use the same technology to distribute the coffee beans and other products to its licensed stores, outlets and its joint business partners, like supermarkets and grocery stores, so that customers can get their coffee products whenever they want. Overall, Starbucks is trying to eliminate transactions to be more efficient, which adds value for customers by making it more convenient and less expensive to purchase merchandise.