Since the death of Steve Jobs’, analysts predicted for the gap between Apple and its competitors to narrow. In this case, Acer’s launch of the Aspire S3 has challenged the MacBook Pro as it claims the title of being “ultra thin”. With a similar design to MacBooks, Acer Aspire S3 runs on Windows’ operating system and is supposedly a worthy contender as shares are predicted to “contribute up to 20% of [Acer’s] notebook sale revenue” . Read article here.

As of now, Acer has presented itself to hold the record of the thinnest and most lightweight laptop. Being first of its market and being able to set the price lower than Apple’s MacBook Pro could possibly reposition their brand image as it now has the unique selling point. Having the advantage, the Aspire S3 could become the substitute of MacBook Pros for many cost-conscious consumers. In comparison with Apple, is Apple’s brand name strong enough to withhold such brand positioning?