In Seth Godin’s blog on the “The Unreasonable Customer” really caught my attention on what businesses should do to deal with complaining customers. In his blog, he writes that the reasons to tolerate the customers with unreasonable demands. Reasons he listed can be read on this blog linked here.

It got me thinking that I remember reading somewhere that you want customers to complain.  With complaining customers, they are the consumers you can further meet their wants and needs. Once they are satisfied with your service, the return rates of consumers are higher. This coheres with Seth Gordin’s reason to tolerate unreasonable customers because they “[help the business] raise [their] game and [their] word of mouth is very powerful” and that’s probably the most effective marketing strategy.