This is my blog response to Angus Todd’s blog “Who needs a good product, all you need is good marketing”.

I do agree to the statement that if a company has a good marketing strategy, quality can be overlooked. It all comes down to what the business’ brand image is portrayed as. There are four possible categories a brand can fall under: A premium brand (high quality high price), economy brand (low quality low price), bargain brand (high quality low price) or cowboy brand (low quality high price).

In the example, Angus provided in his blog about the Lamborghini, if the product wasn’t of high quality and yet still priced very high, the brand would be a cowboy brand. However this is only because Lamborghini’s have built a premium brand image to have the ability to charge at a premium price.

Another example is Apple products.  They also have the ability to charge a premium price as well even if their products are similar to other competitors of the industry. However, their loyal consumer base is lured by the image it portrays and, therefore, justifies its high prices when turning something ordinary into something innovative.

These are brands that have achieved brand loyalty through strong marketing teams.