The Twilight Saga: Breaking Dawn Part 2 was released on November 16, as a romantic movie lover, I went to watch the movie this Friday with my friends. The movie was great, but when I walked out of the cinema, I remembered so clearly about the big red JanSport bag carried by Bella’s little daughter, Renesmee Cullen, through the entire Vampire War scene. The big red bag was particularly eye-catching and could be easily stood out because it totally did not match the dominant screen colors, which were black and white.

     Here are some related snapshots of Renesmee wearing the bag:

(Sources from: http://www.tumblr.com/tagged/renesmee%20cullen?before=1353333665)

I find it is quite interesting to spot some product logos in movies and link them with product replacement learned in marketing class. Because whether it is obvious or not, whether it is related to the plots or not, companies pay large amount of money for it and hope to catch audience’s attention somehow. As an audience, I have seen a lot of poorly-done product replacement promotions, and sometimes I really get confused or even annoyed with them. Sometimes it seems so irrelevant to put the products with characters into the story, or even inappropriate to show something commercial in a romantic, exciting or other beautiful movie moments. I feel that finding a movie that suits for the product is like candidates searching for a best job. The movie and the product must fit each other, they should share the similar image, theme and core value. Otherwise, an awkward move of product placement would ruin both. It is hard but important for movie producers and the company cooperating closely to create an idea of product placement, which not only convey the right message to the audience, but in a graceful way.