https://www.youtube.com/watch?v=mwPWADMDEGw

There is a business ethic issue arising public attention in Chinese society. On 2013 Chinese 315 gala, which aiming at protect the consumers’ rights, Apple Company was reported having double standard on customer service between developed and undeveloped countries. In mainland China, the promise of “whole machine exchange” did not actually exchange a brand new phone. Instead, the back cover of the phone was reserved in order to avoid extending the warranty period. However, similar instances never happened in developed countries. According to investigation, no matter in US, UK, Australia or Korea, customers who qualify for the service will be exchanged the phone completely. Personally, the reason why Apple Company doing so in China is local regulation clearly states that warranty period restart on the date item being exchanged. But the “Special treatment”, especially when is is imposed on the market which increasingly important for the company, will that be a wise decision? Companies are supposed to conduct their services with the principle of equality. Even though there might be extra cost repairing expenses. In the grand scheme, company’s integrity embodied as well-round customer without any discrimination will bring about more benefits and accelerating the development on those international markets.