With the planned initial public offering, Twitter has been among the most anticipated in recent years. Billons of people use it daily worldwide to vent about politics, check news headlines and follow celebrities. However, the company just confirmed that it hemorrhaged $69 million in the first half of this year, an increase of 40% from the same period in 2012.

One of the reasons for twitter’s financial shortcoming is that the company pays less attention on making profit. The executives have been focusing on adding new users and improving technical standard since being introduced the microblogging service in 2006. Not until past few years the twitter gotten serious about selling advertising which can be appears above message from users. Twitter must show that its advertising business can continue its strong growth. There are a few signs of concern. For example, ad rates—what the company charges marketers per “ad engagement”—tumbled 46% in the last quarter. The drop continued a downward spiral that started a year ago.

•  Auditors’ responsibility is to express an opinion on financial statements based on the audit.
• According to auditing standards in the native country, the auditors comply with ethical requirements and plan and perform the audit to obtain reasonable assurance about whether the financial statements are free from material misstatement.
• An audit involves performing procedures which depend on the auditor’s judgment to obtain audit evidence about the amounts and disclosures in the financial statements. It also includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by management, as well as evaluating the overall presentation of the financial statements.
• In terms of risk assessments, the auditor considers internal control relevant to the entity’s preparation and fair presentation of the financial statements in order to design audit procedures that are appropriate in the circumstances.

As apple new iphone 5s debut on September 20th, there is heated discussion about apples marketing strategies. After reviewing several blogs, here are few of my thoughts.

Apple changed the ordinary into delicate with an integral concept. Once in a while, there is a trend that PC fans buying computer components to build their own system so that standard hardware for standard applications dominant the market. However, apple did more than that. Apart from being pioneer on standards, they keep reinventing not only on its own system meanwhile being original on its outlook. Take iphone 5s for instance, it carries IOS 7 operating system featured as user friendly also it promote the golden color besides black and white which is much welcomed by the Asian customers. The designs of apple products are fashionable and ingeniously constructed. No other computer can be as thin as macbook air nor can any other software match what iTunes brings to the table. Due to these factors, even though the pricing will be a bit higher, the value can be still justified.