As apple new iphone 5s debut on September 20th, there is heated discussion about apples marketing strategies. After reviewing several blogs, here are few of my thoughts.

Apple changed the ordinary into delicate with an integral concept. Once in a while, there is a trend that PC fans buying computer components to build their own system so that standard hardware for standard applications dominant the market. However, apple did more than that. Apart from being pioneer on standards, they keep reinventing not only on its own system meanwhile being original on its outlook. Take iphone 5s for instance, it carries IOS 7 operating system featured as user friendly also it promote the golden color besides black and white which is much welcomed by the Asian customers. The designs of apple products are fashionable and ingeniously constructed. No other computer can be as thin as macbook air nor can any other software match what iTunes brings to the table. Due to these factors, even though the pricing will be a bit higher, the value can be still justified.