First Meaningful Role in Corporate Finance Budgeting

National Central Cooling Company (PJSC) – “Tabreed” is one of the world’s largest commercial district cooling providers in the world.  The UAE based company had an incredible growth rate from 2006 to 2008, designing, building and commissioning some 30 new plants.  Owing to the nature of the business, wherein Tabreed finances projects and recovers its investment over a span of 20 to 25 years, Tabreed relied heavily on debt financing.  However, after the 2008 credit crunch, Tabreed ran into liquidity challenges prompting Tabreed’s shareholders to appoint a new board of directors and senior management with their main mandate to restructure Tabreed’s debts.  As part of the recapitalization program, they wished to assess Tabreed’s existing plants, customers and potential customers.

I was tasked by my director to run an assessment of the current customers (legal and commercial) and leads that I was working on and to assist my colleague in capturing this information and reflecting their financial impact on a plant by plant basis.

My main challenge was to forecast the revenues and supply dates of some of Tabreed’s existing customers. The challenge was due to existing disputes, weak / ambiguous contracts or bad customer credit rating.  To complicate matters, at the time there was a set of 4 or 5 varying versions of existing contracts.  After standardizing them into a single spreadsheet, I added my forecast of future customers based on discussions I had with them.  In tandem, I assisted my colleague in capturing this information on the company’s financial model and ran a sensitivity analysis to assess the impact of our forecast on the plants’ profit margins.  I then went on compiling evidence and correspondences that would substantiate my forecast.  I also set about meeting with existing customers to better understand their requirements for the future especially for those under weak / ambiguous contracts.  After a couple of weeks working on this assignment, my colleague and I met with our director to walk him through our forecast and provide supporting evidence to our forecast.  After a couple of meetings and revisions based on his input we completed our assignment and submitted our final version to our director.  I was also asked by my director to attend the senior management review and provide substantiation and defense of the numbers when required by the CFO, CEO and external advisers.  My forecast, after a couple of revisions, was accepted by the CFO, CEO and external advisers and would later on be integrated within the main report that would be presented to the company’s lenders.

After months of negotiations with the company’s lenders, the company finally reached an agreement for the recapitalization of its debts.  Although, the revenue forecast was but a small part of this effort, it was nonetheless an important step to assess the company’s future profit generation potential.  I was particularly proud that I was asked to assist in this important company mission, I was content with the level of faith my director and senior management had in my abilities, work and customer relations.  I was even more proud that my numbers and forecast were largely accepted by my senior management.

This was one of the first more meaningful corporate finance experiences I was fortunate to have; it instilled in me a sense of admiration and curiosity to learn more about this subject and was one of reasons I decided to pursue my MBA training and education.

Oil & Gas: Growth Opportunities

The oil & gas industry has always fascinated me, due to the sheer size of operations, intensity and multidisciplinary coverage.  Very few industries are as vertically integrated or as geographically diverse, which to me are key attraction points for they offer the opportunity to experience the majority of aspects making up the modern business administration philosophy as nested in divergent cultural contexts.  Coming from a mechanical engineering background and having worked in the oil & gas industry while currently undergoing my MBA training, the oil & gas industry offers a unique opportunity for me to experience the best of the two worlds.

One of the main drivers of this growth in the past five years was the rapid modernization of the BRIC nations (Brazil, Russia, India and China).  Granted that any slowdown in the growth of these nations will have an adverse effect on the growth of this industry, the GPD growth of these nations is expected to continue growing although at a slower rate than in previous years, continuing to represent a potential opportunity for the industry.1 Another drivers for increased price and thus increased production are 2:

  • the fast emerging middle class in India and China and the growth of in motor vehicle use
  • the rising pressure on developing countries to fund measures aimed at combating increased poverty

The industry, although has seen its revenue slashed by 39.7% in 2009, has shown an average rate of growth of about 1.3% since 2008 with a forecast of a 3% growth rate in 2013 alone, revenue has risen from $4.2 trillion in 2008 to an expected revenue of $4.5 trillion in 2013.  This growth is expected to grow at an annualized rate of 2.5% to $5.1 trillion over the next 5 years to 2018. More importantly, profit and employment are expected to grow over the same period with the former growing at an annualized forecast rate of 2.9% while the latter at an average annual rate of 1.5% to 1.4 million people. This growth is driven by the rising production of oil and gas and the increased difficulty of extracting oil.3

In addition to the above forecast of growth, the industry as a whole is characterized as being 4:

  • low concentrated
  • highly competitive and the trend is increasing
  • high barriers to entry and the trend is steady
  • highly globalized and the trend is steady

With the above information in perspective, it is my view that companies within the industry will place additional emphasis and importance on improving their supply chain management and strategic planning to maintain or increase their market share and competitiveness.  This view lines rather smoothly with my previous training/experience and intent to pursue the Product Service Management career track with emphasis on Strategic Management.

 

Notes: 1, 2, 3 & 4 – David Young (2013). IBISWorld Industry Report B0531-GL. Global Oil & Gas Exploration & Production. Retrieved Sep 2013 from IBISWorld Database