And Amazon Takes the Lead!
by hannahskurnik ~ October 9th, 2011. Filed under: Uncategorized.
Releases November 15
Before the release of the iPad or Kindle, Apple and Amazon were unlikely competitors; according to business blogger Joe Castaldo, they still are. In his blog post, “Lighting a Fire Under Netflix” he discusses how Amazon’s new product, the Kindle Fire, won’t even compete against the Apple iPad 2 along with Amazon’s likelihood of buying Netflix.
The new Kindle Fire has many points of difference that set it apart in the tablet market along with the necessary points of parities. It has all the key functions of a tablet, but it’s much more. The Fire directs users to Amazon.com and its enormous “web walmart,” is less than half the price of the Apple iPad at $199, and with Amazon Prime users can get around 11,000 streaming videoes and TV shows. Amazon has created huge selling points that will definitely set the Fire apart in the market’s mind. Also, if Castaldo is right and Amazon is going to buy Netflix, then it will attract even more users by providing Netflix’s entire service through their tablet. Netflix subscribers will flock to the Fire. Amazon has separated its product from the iPad and will soon overthrow the tablet tyrant.