The iPhone 5 is out. Apple fans are so excited to go out and purchase the brand’s latest edition. The newest iPhone is said to have a bigger screen, higher resolution and updated software.
(Warning: this is not your average post about how great the iPhone 5 is)
Since the arrival of the new iPhone, there has been incessant talk about how great it is. This is not, however, what I’m going to talk about. I would prefer to focus on a different cell phone, one of the iPhone’s greatest threats: the Samsung Galaxy s3.
As I was flipping through some channels, an ad came on for the Samsung Galaxy s3. Their marketing tactics immediately caught my attention. In the ad, Samsung chooses to acknowledge the presence of the iPhone, but manages to present it as phone of the past, rather than the “latest and the greatest”. The commercial found a way to joke about different ‘new’ aspects of the iPhone 5 and show people that the construction of the new phone, when most features remained unchanged, was rather unnecessary. The way the Samsung portrays the Galaxy s3 makes the iPhone look a bit superfluous, while simultaneously presenting their new phone to seem as if it’s the coolest product on the market. This commercial was really well done, and as your average consumer, I can say that it was quite effective. Samsung appealed to a younger generation and managed not only to promote their latest phone’s PoD’s, but also to make their company look much more favorable than Apple.
Photo Source:
http://accessandroid.com/droid-daily/4-reasons-why-apple-has-zero-chance-of-taking-down-android/
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