I am opposed to the ‘one for one’ business model because…….
The first moment I heard Toms Shoes’s “Buy-One, Give-One” model, I thought it was a brilliant idea because this model can provide aid to so many people who are living under poverty. However, after reading some articles about Toms Shoes’s business model from COMM101 class, I have to say I couldn’t agree with this model anymore.
There is an old saying in China,” It’s better to teach a man fishing than to give him fish.” And what Toms has been doing is “giving people fish” instead of “teaching fishing”. Though the start point of this business model is to provide help for people who are unable to buy a pair of shoes, actually, this model did more “harm” than “good”. As Cheryl Davenport’s article “The Broken “Buy-One, Give-One” Model: 3 Ways To Save Toms Shoes” indicates, the Buy-one, Give-one model does not solve a social problem, but exerts negative effects on the local economy (nobody will buy shoes if they can get free shoes). But I don’t agree with Davenport’s second flaw: “Toms is designed to make western consumers feel good.” I think the reason consumers buying shoes from Toms is not simply because that purchase makes them feel good, however, I believe most of the consumers truly want to help since they realized there are thousands of people can’t afford a pair of shoes. But it cannot be admitted that social problems cannot be solved by giving out relief supplies. Because this may lead people to have dependency of those supplies and therefore stop working with their own. People living in poverty doesn’t mean they are deemed to live in poverty, they are just lacking of strategy, ability, skills, ideas etc. to make a change in their life. So I think what Toms need to do is to help those people find their own way to make changes instead of giving them shoes.
As far as what we learnt from COMM101 class, Social Entrepreneurs are someone who recognizes a social problem and uses entrepreneurial principles to make a social change. Toms has already recognized a social problem, now it requires Toms to do something to make a social change and they should do more improvements on their Buy-one, Give-one model.
reference:
http://www.fastcoexist.com/1679628/the-broken-buy-one-give-one-model-three-ways-to-save-toms-shoes