E-books are popular among young people because they’re easy to carry and convenient to get access. When I am walking around compass, it is easy to see people are reading e-books on their smart phones, laptops, kindles etc. But today, I am shocked by a report says e-book’s sales fell by 10% and print books are successfully fighting off digital competitors.

Actually, compared with digital books, print books have a lot of disadvantages. E-books have competitive price to be purchased (they are cheaper than print books) and can be delivered instantaneously.  What’s more, digital can also be printed if necessary. So when e-books emerge at the market, people talked about the demise of physical books as if it was only a matter of time, but now print books still is a big chunk of the business.  So what’s the reason behind the decline sales of e-books?

The emergence of e-book brings potential threat to print book industries. In order to be more competitive, book publishers are working on lowering print books’ prices. They managed to wrest pricing control and as well as seek for cooperation with e-commerce business to ensure print books can be delivered quickly. Meanwhile, print book publisher emphasizes that traditional physical books offer a tactile experience that most other forms of media don’t. And finally, print books protect its’ status successfully. So what we can learn from this is that when a company is facing competitive rivals, it is very important to set up its strategy and recognize its uniqueness. Print book publishers understand that physical books have unique tactile experience for readers, so they can successfully fight off digital competitors.

resources:  http://www.canadianbusiness.com/innovation/print-books-are-successfully-fighting-off-digital-competitors/