Airbus has admitted that new orders at the Dubai Airshow for its A380, the world’s biggest aircraft, are unlikely.
The main three reasons for Airbus’ sale being stagnant in Dubai is low fuel-efficiency, small capacity and popularization of private plane in Dubai.
This situation can be both a threat and an opportunity for the company.
Since tourist grows continuously, the Dubai International Airport is going to double its size; therefore, if Airbus can stretch A380 to add extra seats, the airline would prefer A380 rather than other airplanes.
In addition, Emirates’ president Tim Clark also said that if Airbus continues to develop a more fuel-efficient A380, called the A380neo, they could buy up to 200 more. And this development could be done without necessarily stretching the A380.
Last but not least, there are more and more rich men prefer to run a plane themselves. Airbus may sell their private planes to them, and selling private planes can be more profitable than selling public ones.
So it’s not true that there is no ‘drama’ for Airbus on A380 sales; on the contrary, they can play their cards well to expand their business.