It is emerged that Volkswagen has cheated the customers about its emissions tests, and it has not offered an effective reaction to stop the scandal yet.

In my opinion, the worst outgrowth the revelation involves is the distrust of the customers rather than the heavy fines. The customers got angry because the falling values of their second-hand VW cars and extra cost for cars they thought were better for the environment may not be a small figure. Compared with the global recall of Toyota and Lexus cars back in 2009 and 2010, this was the result of safety issues, however, VW cheated the customers about the “clean diesels” to gain more profit, which is not easy to forgive. In addition, VW’s competitors may seize the opportunity to grab VW’s customers and market share, which comes as a big threat.

So is it possible for VW to rebuild its reputation? I think so, but firstly VW should send every customer sincere apology for betraying their trust. “To error is human.” Hope VW will turn over a new leaf.

Reference:http://www.bbc.com/news/business-34400305