It is controversial over which is more important for a business, the profit or the ethics? I think the best answer to it is that “If you follow your heart, it’s interesting to see if there is a business there.” However, most of the people would choose profit, but what I find is that the companies who choose the ethics have a sustainable development which in turn brings them more profit.

Solar century, a company who promote the use of solar energy is a good example. The company made a profit of $1m on sales of $25m last year. From my point of view, the company may embrace an even brighter future because with the development of high technology, the price of the environmentally friendly products will continue to fall, thus people will tend to buy more of the solar panels instead of the pollution-causing products. If the products are of similar price, people will tend to buy environmentally friendly products because of environmental awareness or conscience.

To draw a conclusion, social responsibility and sustainability are ethical choices that companies make to grow the business.

Reference: http://news.bbc.co.uk/2/hi/business/6102450.stm