Re: Huawei’s new market approaches gain ground by Miranda Liu

This has been a really attractive blog to me as I, myself, is a Huawei smartphone user.

Truly, as Miranda has mentioned in her blog, Huawei was located as the more affordable but not that functional smartphone at the beginning. Since it is a Chinese brand, it’s quite easy to expand the local market due to the large population and the unbalanced income. As the market expanding, the company has become more and more ambitious, especially when it became the third smartphone giant in the world, only behind Apple and Samsung. It is quite impressive for a young business from a developing country, in my opinion. And as the development takes place, Huawei smartphone has become more functional and classic, both in external and internal. Its collaboration with Leica was really a shock to me since Leica is one of the best and even luxurious camera producer in the world, so it’s really hard to imagine that a company which positioned as affordable is making this far even other giants not doing it. To me, Huawei is more user-friendly than Samsung. Not compared with Apple is due to its own system, but in the area of Android, I think Huawei is doing a pretty good job, even better than Samsung and other brands.

http://consumer.huawei.com/en/mobile-phones/p9/index.html

Now Huawei is sparing no efforts to expanding the global market and I think it goes pretty well, which may be different from Miranda’s opinion. As far as I know, many people in North America are getting interested in this brand and are willing to buy one. Seriously, why not? This is a phone with really high quality and more affordable price. And another problem Miranda has pointed is about the consumer loyalty. This is a really good point, I think. As a strange brand coming into the global competition, it will take time to form the consumer loyalty, I presume. However, hard not impossible, especially during such period while Samsung is troubling with their explosion and iPhone7 is doubted by majority, it seems that Huawei is really a good choice. And you know what, though it may take time to form the international brand loyalty, it can still make profits because of the existing market in China, again with such a large population and demand. Actually, Huawei has already gained its brand loyalty in China, I think, not only because its local support with the patriotism but because its highly cost-effective the phone itself.

http://www.bbc.com/news/business-33590875

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